DIGITAL MEDIA PRODUCTION & COMMUNICATIONS SPECIALIST - MADISON, WI
ABOUT ME
ASHLEY HOLLAND
DIGITAL MEDIA PRODUCTION & COMMUNICATIONS SPECIALIST
Hi! My name is Ashley and I am a graduate of the University of Wisconsin-Madison and a Communications Intern for the UW-Madison Office of Student Transition and Family Engagement. In this position, I manage our social media accounts, independently lead promotional projects, and have planned and hosted events for hundreds of students. I also produce and edit professional and short-form videos, ranging from social media posts, promotional pieces, to full-scale narrative videos. I am a highly organized, self-starter with strong written and verbal communication skills who thrives in a creative environment. I also have an excellent understanding of current social media trends and research strategies to create and promote engaging content. When I'm not brainstorming a new video to make, I spend a lot of my time listening to music, reading, cooking, or going for a nice long walk!
EDUCATION
University of Wisconsin-Madison: Bachelor of Science - May 2025
Majors: Consumer Behavior & Marketplace Studies, Communication Arts: Radio, TV & Film
Minor: Digital Studies
Honors: Dean's Honor List (4 consecutive semesters); Phi Upsilon Omicron, Nu Chapter (Honor Society of The School of Human Ecology)
Certifications: Google Analytics Individual Qualification, HubSpot Inbound Marketing Certification, Infegy Atlas Basic Certification
TECHNICAL SKILLS
Proficient in Adobe Premiere Pro, Rush, Photoshop, Audition, Canva, Infegy Atlas, Google Analytics & Workspace, Microsoft Office Suite, Instagram, TikTok, CapCut, Facebook, X/Twitter, LinkedIn
Extensive experience with DSLR cameras and professional filming & lighting equipment
EXPERIENCE
UW-MADISON OFFICE OF STUDENT TRANSITION & FAMILY ENGAGEMENT - COMMUNICATIONS INTERN (MAY 2024 - PRESENT)
-
Manage OSTFE social media accounts (@uwnewstudent) and develop content strategy and vision, resulting in an increased engagement by 2727.82% within four months
-
Design engaging, informative posts for incoming students and their families attending UW-Madison, resulting in an increase of followers by 25% over four months
-
Capture content for major Wisconsin Welcome events including the W Project and Convocation with thousands of new student attendees
-
Act as project lead and liaison for promotional materials highlighting the Wisconsin Experience Seminar
-
Create and produce independent promotional and informational video projects
-
Collaborate to plan and host fun and engaging events for hundreds of student attendees
​
INSTRUCTIONAL MEDIA CENTER AT UW-MADISON - MEDIA ASSISTANT (SEPT 2022 - PRESENT)
-
Update reservation databases daily and provide administrative support for the IMC
-
Troubleshoot camera and filming issues for students based on extensive knowledge of industry equipment​
-
Transport and maintain camera equipment and accessories
-
Organize inventory in both IMC and film studio stockrooms​
​
PAINE ART CENTER & GARDENS - SEASONAL STAFF (NOV 2018 - PRESENT)
-
Input data of new visitors for marketing promotions
-
Photograph numerous events for promotional materials and event invitations
-
Point person for communication between cafe and mansion staff during events
-
Past character-actor for seasonal presentation of The Nutcracker in the Castle
​
NAMI-UW CHAPTER - WORKSHOP COMMITTEE MEMBER (SEPT 2022 - MAY 2023)
-
Connected with and presented to UW-Madison student organizations about mental health to spread awareness and support
-
Attended meetings and networked with local professionals, participated in member socials, fundraised, and volunteered for NAMI-UW events